About Us

We connect consumers with financial services through our platforms, which are designed to attract and retain users by performance marketing.

We Power Finance

Every month, we help over 1,500 people across the Nordics to improve their economy. Our free of charge services help people to find the best loans, refinancing, and insurance options that they need.

our values

Company values

We believe in delivering exceptional results by working closely together to find innovative solutions. In a fast-paced industry, having the support of one’s colleagues is essential. That is why we value trust, respect, and diligence. 



Firstborn Group brands and platforms empower people to take control over their economy.

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ROI Media is founded.

2020 November

Raketech Finance acquired.

2021 March

Firstborn Capital acquired.

2021 August

Effective Marketing acquired.

2022 April

Uni Finance acquired.

2022 April
  • ROI lead-generation business sold back to one of the original founders.
  • Name change to Firstborn Group as focus shifts fully towards the financial service business model.
Career oppertunities

Join our team

Join our team and benefit from our flexible and remote-working opportunities.

About us
Firstborn Group Ltd
Squire Patton Boggs Llp
Rutland House
148 Edmund Street
Birmingham B3 2JR
UK Registration No 12822767

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Copyright © Firstborn Group Ltd